affordable sustainability: myth or reality?

In an era where environmental consciousness is gaining momentum, the entrenched belief that sustainable products are always more expensive than conventional ones is gradually fading away. In reality, product prices have largely equalized, and at times, even more budget-friendly options can be found within sustainable product ranges. The reason behind this shift is the increased interest in ethically produced and higher-quality items. Emphasis is placed on good material, design, comfort, and the desire for products to last.

Here at KIND, we’ve decided to exclusively feature ethical and high-quality brands, including Stanley/Stella, Neutral, Native Spirit, Pure Waste, Vinga, Midocean, and more.

Next, we’ll outline some factors that influence the price of sustainable team clothing and explain why these should be taken into consideration when making decisions.

sewing quality

The seams on sustainable products are impeccable and durable. When you turn a product inside out, ensure that the seams are straight, strong, and defect-free. For instance, numerous loose thread ends and open seams can be indicative of poor quality stitching. Note that subpar stitching can come undone after just the first wash, and for instance, a shopping bag with handles not securely cross-stitched can tear easily. Prioritizing durability can lead to a reduced need for replacements and ultimately result in lower costs over time.

product cut

A T-shirt might appear perfectly fine at a glance, but when you try it on at home, you might find it uncomfortable or awkwardly fitting. It could even happen that the size indicated on the product doesn’t match reality. High-quality brands offer well-fitting garments, and their sizes are accurate. Sustainable brands often favor timeless cuts over fleeting trends. This transition not only aids in saving, but it also helps to reduce the waste generated by rapidly changing fashion trends.

fabric quality

Quality fabric is pleasing to touch and look at. It is usually evenly dyed, retains its shape well when stretched, and has a well-finished surface. The quality of sustainable fabrics has significantly improved due to advancements in production processes and growing demand. As a result, many sustainable brands offer durable, comfortable, and breathable fabrics. While some materials might come with a slightly higher price tag, their durability and eco-friendliness often pay off in the long run.

manufacturing processes

Sustainable manufacturing processes are becoming more widespread as environmentally conscious consumers demand transparency and ethical practices. Fair wages, local production, and eco-friendly procedures are becoming the norm for many sustainable brands, contributing to the competitive edge of environmentally responsible products. Did you know that the Finnish clothing brand Pure Waste manufactures some of its products in Estonia?

product lifecycle

Nobody wants a new sweatshirt to find its way into the trash after just a couple of months because the collar has stretched out or the fabric has become pilled. Understanding the lifecycle of a product is crucial for assessing its overall cost. Sustainable products typically have a longer lifespan, which leads to the need for fewer replacements. Well-designed and high-quality garments never go out of style!

consider the impact

The growing demand for sustainable products is a powerful force leading to positive changes. By choosing eco-friendly products, we send a message with our purchases and encourage companies to adapt and prioritize sustainability. We can be accelerators of this change!

In conclusion, the understanding that sustainable products are more expensive is gradually fading away. The increasing demand for ethically produced goods has led to price equalization. While some initial cost differences may exist, durability and positive environmental impacts make sustainable choices a smart investment. Companies are adapting to the changing landscape, and high-quality ethical products are becoming more accessible to everyone, creating a brighter future for ourselves and the planet.