Sports Care brand renewal

We are so excited to hear that Spordihooldus is moving to larger premises! This change has inspired them to refresh their brand as well. Nowadays, well-thought-out branding and a strong logo are increasingly important – they help you stand out and create a memorable first impression.

At Kind, we had the great pleasure of developing a new and comprehensive brand concept for Sports Care, including the logo, logo book and the entire visual identity. The new logo is sporty, youthful, and eye-catching, perfect for their new beginnings.

It was important that the new logo was inspired by the motif of a roll of tape – their first sales item, which symbolized their beginnings. This detail was very important to them, and they wanted the new logo to convey that meaning, reflecting their story.

Branding and a logo are not just visual details – they create a clear and strong connection between the company and its target audience.

We fully support Spordihooldus with new winds, a new home and now also a new face – this is Spordihooldus 2.0!