Have you ever received your company’s business cards, posters, or promotional materials from the printer and thought: “That’s not our blue!” or “Why does the logo look more orange than it does on my computer?” If so, you’ve experienced a very common design problem – the difference between how colors appear on screen and in print. Don’t worry, you’re not alone!
why do colors differ?
When you look at your design on a screen, it may appear vibrant and bright, but the colors in print may not match because screens and printing machines display colors differently. If your monitor isn’t calibrated, you may not know what your printed materials will actually look like. Moreover, printing machines are set up differently, and each color can be printed in various ways, which affects the accuracy of shades.
Many clients don’t know exactly what their brand colors are because they’ve either received incorrectly printed materials or become accustomed to the wrong tones on their screen. Therefore, it’s crucial that the print shop has the correct color codes and that your screen is calibrated; otherwise, shades can be inaccurate both in print and digitally.
create a brand guideline
A brand guideline is like a “user manual” for your brand that ensures the logo, colors, and other visual elements are always consistent and professional – whether online, in print, or in advertising. With clear instructions, it’s easier to avoid color and design mistakes, saving you time and stress. It makes life much simpler and helps your brand always shine!
come to us and let’s choose the colors together
If you want to be really sure, stop by our studio and we’ll do it together! We’ll bring out the color swatches, check them under natural daylight to see which shades you prefer, and record them accurately.
make informed choices about colors
Choosing the right colors may seem a bit technical or complicated at first, but it will greatly simplify your work in the future and prevent any color-related issues. Creating a brand guideline and setting the correct color codes is a small but crucial step to keeping your brand’s visual language consistent and professional.
So, next time you wonder, “Is this the right blue?” you’ll know exactly what to do. Come visit us, let’s have a coffee, and we’ll get those colors nailed down! Together, we can prevent any color mishaps and bring your visual dreams to life in print just the way they should be.
