Apollo gift card shelves

Apollo gift cards are a beloved gift in Estonia – easy to give and always joyful. Our goal was to create a shelving solution that would support this experience by being durable, safe, and brand-aligned.

We chose an all-black, strong and stable Viscom board. Thanks to this, there was no need to glue over the shelves or cover the sides with moldings. We reduced material consumption by more than 50% compared to the previous solution, but the structure remained significantly more stable. This material is rather light and its soft surface ensures safety even in heavy store traffic, leaving the solution clean and sustainable.

The shelves were produced in different sizes so that the gift cards could be placed on the floor, on the counters or at the checkout – so the gift cards would be visible and conveniently available in any store.

The project was inspiring because we were able to implement product development and design in cooperation with the customer, creating a solution that combines aesthetics, practicality and a high-quality customer experience.