{"id":66863,"date":"2026-08-04T08:25:58","date_gmt":"2026-08-04T08:25:58","guid":{"rendered":"https:\/\/kind.ee\/how-to-formulate-a-good-slogan\/"},"modified":"2026-08-04T08:27:17","modified_gmt":"2026-08-04T08:27:17","slug":"how-to-formulate-a-good-slogan","status":"publish","type":"post","link":"https:\/\/kind.ee\/en\/how-to-formulate-a-good-slogan\/","title":{"rendered":"How to formulate a good slogan?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sometimes the name of the company does not say enough. When someone sees your logo on a T-shirt or sweatshirt, they may not immediately understand what you do or why they should remember your company. This is where a good slogan comes to the rescue. A slogan does not have to explain everything. It is enough if it gives a small hint, makes you think for a moment or raises a question. This is where the conversation can begin.<br\/>But how do you find a slogan that actually works?     <\/p>\n\n<h2 class=\"wp-block-heading\">Say more than the company name<\/h2>\n\n<p class=\"wp-block-paragraph\">A good slogan complements the company&#8217;s name. It can give you an idea of what you do, your values, or just what you are. Often, one well-chosen idea is enough to make the name more memorable.  <\/p>\n\n<h2 class=\"wp-block-heading\">Think about what is important to the customer<\/h2>\n\n<p class=\"wp-block-paragraph\">Before you start putting words in a row, think about why people turn to you.  <br\/>What makes their lives easier?<br\/>What problem are you solving?  <br\/>Or why do they like to work with you?  <br\/>The best slogans are often born from this one idea.<\/p>\n\n<h2 class=\"wp-block-heading\">Don&#8217;t try to say everything<\/h2>\n\n<p class=\"wp-block-paragraph\">A good slogan is not an introduction to a company. If you try to fit all your services and strengths into one sentence, the impact of the message will disappear. A simple and coherent idea almost always works better.  <\/p>\n\n<h2 class=\"wp-block-heading\">Leave room for questions<\/h2>\n\n<p class=\"wp-block-paragraph\">Not everything needs to be fully explained. Sometimes the best slogan is one that makes a person stop for a moment or ask: <strong>&#8220;What do you mean by that?&#8221;<\/strong> <br\/><br\/>For example, the slogan <strong>&#8220;Ideas that take off&#8221;<\/strong> does not directly say what services the company offers, but conveys a bigger idea \u2013 a good idea does not have to remain just a thought. They can take shape, reach people and develop into something more.<br\/>It is this kind of message that creates an opportunity for conversation and gives the person a reason to learn more. <\/p>\n\n<h2 class=\"wp-block-heading\">Write like your company says<\/h2>\n\n<p class=\"wp-block-paragraph\">The slogan does not have to be overly serious or overly witty. It is important that it sounds natural. If your company is friendly and direct, it could also be a slogan.<br\/>A good slogan doesn&#8217;t have to say everything. It is enough for him to say one thing so well that the person wants to find out the rest from you.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes the name of the company does not say enough. When someone sees your logo on a T-shirt or sweatshirt, they may not immediately understand what you do or why they should remember your company. This is where a good slogan comes to the rescue. A slogan does not have to explain everything. It is&#8230;<\/p>\n","protected":false},"author":4,"featured_media":66862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-66863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized","category-useful"],"acf":{"seo_image":false},"next":{"id":52735,"slug":"merch-that-speaks-to-you"},"previous":{"id":52735,"slug":"merch-that-speaks-to-you"},"_links":{"self":[{"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/posts\/66863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/comments?post=66863"}],"version-history":[{"count":1,"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/posts\/66863\/revisions"}],"predecessor-version":[{"id":66864,"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/posts\/66863\/revisions\/66864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/media\/66862"}],"wp:attachment":[{"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/media?parent=66863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}