{"id":23458,"date":"2024-10-17T06:42:35","date_gmt":"2024-10-17T06:42:35","guid":{"rendered":"https:\/\/kind.ee\/?p=23458"},"modified":"2024-10-17T08:08:39","modified_gmt":"2024-10-17T08:08:39","slug":"the-right-color-the-right-result-how-to-avoid-color-discrepancies-in-print","status":"publish","type":"post","link":"https:\/\/kind.ee\/en\/the-right-color-the-right-result-how-to-avoid-color-discrepancies-in-print\/","title":{"rendered":"how to avoid color discrepancies in print"},"content":{"rendered":"\n
Have you ever received your company\u2019s business cards, posters, or promotional materials from the printer and thought: “That\u2019s not our blue!” or \u201cWhy does the logo look more orange than it does on my computer?\u201d If so, you\u2019ve experienced a very common design problem \u2013 the difference between how colors appear on screen and in print. Don\u2019t worry, you\u2019re not alone!<\/p>\n\n\n\n
why do colors differ?<\/strong><\/h2>\n\n\n\n
When you look at your design on a screen, it may appear vibrant and bright, but the colors in print may not match because screens and printing machines display colors differently. If your monitor isn\u2019t calibrated, you may not know what your printed materials will actually look like. Moreover, printing machines are set up differently, and each color can be printed in various ways, which affects the accuracy of shades. <\/p>\n\n\n\n
Many clients don\u2019t know exactly what their brand colors are because they\u2019ve either received incorrectly printed materials or become accustomed to the wrong tones on their screen. Therefore, it\u2019s crucial that the print shop has the correct color codes and that your screen is calibrated; otherwise, shades can be inaccurate both in print and digitally.<\/p>\n\n\n\n
create a brand guideline<\/strong><\/h2>\n\n\n\n
A brand guideline is like a \u201cuser manual\u201d for your brand that ensures the logo, colors, and other visual elements are always consistent and professional \u2013 whether online, in print, or in advertising. With clear instructions, it\u2019s easier to avoid color and design mistakes, saving you time and stress. It makes life much simpler and helps your brand always shine!<\/p>\n\n\n\n
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come to us and let\u2019s choose the colors together<\/strong><\/h2>\n\n\n\n
If you want to be really sure, stop by our studio and we\u2019ll do it together! We\u2019ll bring out the color swatches, check them under natural daylight to see which shades you prefer, and record them accurately.<\/p>\n\n\n\n<\/figure>\n\n\n\n
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make informed choices about colors<\/strong><\/h2>\n\n\n\n
Choosing the right colors may seem a bit technical or complicated at first, but it will greatly simplify your work in the future and prevent any color-related issues. Creating a brand guideline and setting the correct color codes is a small but crucial step to keeping your brand\u2019s visual language consistent and professional.<\/p>\n\n\n\n
So, next time you wonder, \u201cIs this the right blue?\u201d you\u2019ll know exactly what to do. Come visit us, let\u2019s have a coffee, and we\u2019ll get those colors nailed down! Together, we can prevent any color mishaps and bring your visual dreams to life in print just the way they should be.<\/p>\n\n\n\n
Have you ever received your company\u2019s business cards, posters, or promotional materials from the printer and thought: “That\u2019s not our blue!” or \u201cWhy does the logo look more orange than it does on my computer?\u201d If so, you\u2019ve experienced a very common design problem \u2013 the difference between how colors appear on screen and in…<\/p>\n","protected":false},"author":4,"featured_media":23466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-23458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blogi","category-uncategorized"],"acf":false,"next":{"id":23286,"slug":"old-gear-new-life-print-an-refresh"},"previous":{"id":23286,"slug":"old-gear-new-life-print-an-refresh"},"_links":{"self":[{"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/posts\/23458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/comments?post=23458"}],"version-history":[{"count":8,"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/posts\/23458\/revisions"}],"predecessor-version":[{"id":23490,"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/posts\/23458\/revisions\/23490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/media\/23466"}],"wp:attachment":[{"href":"https:\/\/kind.ee\/en\/wp-json\/wp\/v2\/media?parent=23458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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